In Retrospect

High school sweethearts Rhonda and Jeff lived separate lives before reuniting and tying the knot 34 years later. On September 8th, 2023, the newlyweds decided to make retirement a little more exciting by opening a vintage and antiques store in Guyton, GA.

In Retrospect blends mid-century charm with a fresh, modern aesthetic. Inspired by 1960s corporate and atomic-era design, the brand identity features a Saul Bass-inspired arrow motif, evoking a sense of nostalgia by pointing toward the past.

The color palette—a mix of hot pink and natural earth tones—captures both the boldness of retro styles and the sustainability ethos of the store. More than a shop, In Retrospect invites customers to journey through time, offering curated treasures that celebrate the timeless appeal of the past.