In Retrospect
High school sweethearts Rhonda and Jeff lived separate lives before reuniting and tying the knot 34 years later. On September 8th, 2023, the newlyweds made retirement a little more exciting by opening In Retrospect, a vintage and antiques store in Guyton, GA.
Blending mid-century charm with a fresh aesthetic, the brand draws inspiration from 1960s corporate and atomic-era design. A Saul Bass-inspired arrow motif nods to nostalgia, while a palette of natural earth tones and uranium green—drawn from the store’s collection of glowing uranium glassware—captures the vibrancy of retro style. More than a shop, In Retrospect offers a curated journey through time, celebrating the enduring appeal of the past.
Role: Freelance Logo Designer
Client: In Retrospect
Year: 2024
Duration: 4 weeks