The Block: Savannah
Despite being a culturally-rich city, Savannah, GA struggles to draw enough attention and foot traffic to its entertainment scene, both from locals and tourists.
The Block: Savannah is a brand identity package that extends Savannah's parent brand, spotlighting an entertainment hub that resonates with all audiences. By bridging history, culture, and entertainment, "The Block" connects communities across the nation to the unique history, culture, and experiences found only in Savannah’s Historic District.
Welcome to The Block—where Savannah comes alive.
Year: 2023
Duration: 3 weeks
Block Bucks
To encourage repeat visits, Block Bucks was introduced—a reloadable digital gift card that can be used at any vendor in the entertainment district. Visitors can track their balance via smartphone, and physical prepaid cards are also available for purchase. Beyond supporting local businesses, Block Bucks adds convenience and peace of mind to every shopping experience.